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29 September

2015

Meeting at Conservative Party Headquarters

By Margaret Forrest 2014 Bursary No Comments

Last week, I met with two members of the Campaign Team at Conservative Party Headquaters in London. I was privileged to receive a tour of the office and a comprehensive presentation about the digital campaign techniques used by the Conservative Party during the most recent election. This information will be included in the final report I will submit the Enid Dowling Foundation Trustees however, I will include the three main points I took away from the meeting below:

When it comes to digital campaigning, do three things well –

  • Your website
  • Collecting email addresses – so that you can send targeted emails
  • Your Facebook page – make sure it includes local stories